skinBe Med Spa Launches Functional by Be, Expanding Its Approach to Personalized Wellness and Whole-Body Optimization
Founder and CEO Beth Donaldson introduces a new functional wellness division designed to help clients better understand their bodies, identify opportunities for optimization, and take a more intentional approach to long-term health.
CHESTERFIELD, MO — September 1, 2026 — skinBe Med Spa, known for combining the art of aesthetics + science of wellness, today announced the official launch of Functional by Be, a new functional wellness division created to bring a deeper, more individualized approach to health, performance and longevity.
Founded by skinBe Founder and CEO Beth Donaldson, Board Certified Functional Medicine Practitioner, Functional by Be represents the next evolution of the skinBe mission: helping people not only look their best, but better understand what is happening within their bodies and become more intentional about how they feel, function and age.
Rather than focusing solely on symptoms or isolated health concerns, Functional by Be takes a whole-person approach. The experience is designed to evaluate interconnected areas including nutrition, metabolic health, hormones, gut health, energy, sleep, stress, inflammation, body composition and lifestyle factors to uncover patterns and opportunities for optimization.
Clients move through a structured process that may include comprehensive assessments, advanced laboratory analysis, individualized wellness optimization plans, nutrition and supplement strategies, lifestyle recommendations, progress tracking and ongoing accountability based on the program selected.
“Functional by Be was created because I believe feeling fine shouldn’t have to be the finish line,” said Beth Donaldson, Founder and CEO of skinBe Med Spa. “So many people are doing everything they think they’re supposed to do: eating better, exercising, trying to sleep well and taking care of themselves and yet they still don’t feel fully like themselves. They know something is missing, but they don’t know where to look. I wanted to create an experience that helps people connect the dots, understand their bodies on a deeper level and build an intentional roadmap toward feeling, functioning and aging at their highest potential.”
Donaldson completed an intensive functional medicine education program and became a Board Certified Functional Medicine Practitioner in March 2026. Her training expanded upon areas including functional nutrition, gut health, hormone optimization, thyroid function, metabolic health, sleep and stress, detoxification, mitochondrial health and clinical assessment.
The launch also builds upon skinBe Med Spa’s broader philosophy that aesthetics and wellness are deeply connected.
Since its founding in 2017, skinBe Med Spa has evolved beyond the traditional medical spa model by integrating advanced aesthetics, body optimization and wellness services. Functional by Be extends that philosophy further by creating a dedicated pathway for clients who want to understand and optimize their health from the inside out.
A Personalized Approach, Not a One-Size-Fits-All Protocol
Functional by Be is built around the understanding that two people with similar goals may require completely different strategies.
Each client’s experience begins with a comprehensive assessment designed to establish a clearer picture of current health, lifestyle, goals and opportunities for optimization. From there, clients receive an individualized roadmap and structured support throughout their program.
Functional by Be will launch with three signature experiences:
The Reset — 90 Days
A focused foundation for clients ready to identify key optimization priorities, establish an individualized strategy and create meaningful momentum.
The Restore — 6 Months
A deeper optimization experience providing extended implementation, accountability and support for clients seeking more comprehensive change over time.
The Elevated Concierge — 6 Months
Functional by Be’s highest-touch experience, offering enhanced access, expanded reviews, priority coordination and concierge-level support.
Functional by Be will be available both in person through skinBe Med Spa in Chesterfield and virtually, allowing the program to serve clients beyond the St. Louis area.
Limited Founding Client Enrollment Opens September 1
To maintain the individualized nature of the experience, Functional by Be will initially accept a limited number of Founding Functional by Be clients beginning September 1, 2026.
“This is bigger than launching another service at skinBe,” Donaldson added. “Functional by Be represents where I believe wellness is going; more personalized, more proactive, more connected and more intentional. My goal is to give people knowledge about their own bodies and then help turn that knowledge into action.”
About skinBe Med Spa
Located in Chesterfield, Missouri, skinBe Med Spa is a modern aesthetics and wellness practice built around the philosophy of combining the art of aesthetics + science of wellness. Through advanced aesthetic treatments, body optimization, wellness services and now Functional by Be, skinBe provides individualized experiences designed to help clients look, feel and function at their best.
About Functional by Be
Functional by Be is the functional wellness division of skinBe Med Spa, founded by Board Certified Functional Medicine Practitioner Beth Donaldson. The program combines a comprehensive assessment, education, individualized wellness strategies, optional advanced laboratory insights and structured accountability to help clients better understand their bodies and make informed decisions about their wellness.
Functional by Be provides educational and wellness support and is not a substitute for medical diagnosis, treatment or care from a licensed physician or other qualified healthcare provider.
Media Inquiries / Functional by Be Information
skinBe Med Spa
Chesterfield, Missouri
636.778.7200
info@skinbemedspa.com
Launching September 1, 2026
March 20, 2026
Beth Donaldson, Founder + CEO of skinBe Med Spa, Earns Board Certification in Functional Medicine, Expanding the Future of Aesthetic and Internal Wellness
St. Louis, MO — Beth Donaldson, Founder + CEO of skinBe Med Spa, has officially earned her credential as a Board Certified Functional Medicine Practitioner (BCFMP) as of March 20, 2026, marking a powerful evolution in both her personal expertise and the future of integrative care at skinBe.
With over 20 years of experience in the medical aesthetics industry, Donaldson has built her reputation on delivering results driven, elevated client care. This certification represents a strategic expansion bridging advanced aesthetic treatments with root cause, internal health optimization.
“This isn’t just an addition to what we do. It’s a transformation of how we serve,” says Donaldson. “I’ve always believed that true confidence and lasting results start from within. Functional medicine gives us the framework to understand the body at a deeper level and treat the why, not just the what.”
A Deeper Approach to Beauty, Health, and Longevity
As a BCFMP, Donaldson is trained to assess and address the interconnected systems of the body focusing on gut health, hormones, metabolism, stress, sleep, and cellular function to uncover the root causes of imbalances that impact skin, energy, weight, mood, and overall vitality.
This advanced training allows skinBe to further elevate its client experience by integrating:
- Personalized wellness protocols
- Functional lab testing and interpretation
- Hormone and metabolic optimization strategies
- Gut and detoxification support
- Lifestyle and longevity focused care
“This is about moving beyond surface level solutions,” Donaldson adds. “We don’t just treat skin, we’re supporting the entire ecosystem of the body. When that’s aligned, everything changes.”
Comprehensive Training and Certification
Donaldson completed an intensive, multi-module certification program, earning advanced credentials across key areas of functional health, including:
- Functional Medicine Foundations
- Health Coaching Mastery
- Clinical Assessment & Professional Practice
- Functional Nutrition
- Gut Health
- Stress & Adrenal Health
- Sleep & Circadian Rhythms
- Female Hormone Health
- Perimenopause & Menopause
- Thyroid Function
- Metabolic Health
- Immune System Function
- Brain Health & Mood
- Cardiovascular Health
- Cellular Energy & Mitochondrial Function
- Detoxification & Environmental Toxins
- Functional Lab Testing
- Protocol Development & Practice Integration
Redefining the Future of skinBe
This milestone positions skinBe Med Spa at the forefront of a rapidly growing shift in the wellness and aesthetics industry where clients are seeking not only to look better, but to feel better, function better, and age with intention.
Donaldson’s approach blends strategy, science, and soul delivering results that are not only visible, but sustainable.
“I am a firm believer in functional medicine because I’ve seen what happens when you stop guessing and start understanding the body,” she says. “This is where real transformation lives. And we’re just getting started.”
About Beth Donaldson
Beth Donaldson is the Founder + CEO of skinBe Med Spa, a leading aesthetics and wellness destination based in Chesterfield, Missouri. Known for her results-driven approach, leadership, and innovation in the industry, she brings over two decades of experience and a deep commitment to helping clients achieve confidence from the inside out.
About skinBe Med Spa
skinBe Med Spa is a premier medical aesthetics and wellness practice dedicated to delivering advanced treatments with a personalized, client centered approach. By combining cutting-edge technology with a deep understanding of internal health, skinBe empowers clients to achieve optimal results, inside and out.
For media inquiries, interviews, or additional information, please contact:
skinBe Med Spa
636.778.7200
info@skinbemedspa.com
http://www.skinbemedspa.com
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