“Personalization isn’t about automation, it’s about connection.” Laney Renth, Client Experience Concierge at skinBe Med Spa, shares how thoughtful technology enhances trust, streamlines care, and creates a more meaningful client journey.
December 30 2025, skinBe Med Spa, a premier aesthetic and wellness destination based in the Midwest, was recently featured in Marketer Magazine’s article, “How Technology Drives Personalization for a Seamless Online Experience.” The piece highlights 25 expert insights on how brands are using technology to build more intuitive, personalized customer journeys and how those tools can enhance, rather than replace, human connection.
Representing skinBe, Laney Renth, Client Experience Concierge, shared how thoughtful use of technology supports a high-touch, luxury experience long before a client ever walks through the door.
“Working in a med spa, I’ve learned that the client experience begins long before the appointment itself,” says Renth. “From the moment someone discovers us online, they’re forming an impression. They’re reading reviews, exploring our social presence, and deciding whether they trust us with their care.”
At skinBe, technology plays a vital role in creating that trust. From appointment booking and digital forms to personalized treatment plans and follow-up communication, every touchpoint is designed to feel seamless, intentional, and human.
“Our clients live full lives, so efficiency matters,” Renth explains. “They expect a luxury experience that feels thoughtful, streamlined, and personal. Technology allows us to meet those expectations without sacrificing warmth or connection.”
One of the most impactful tools, she shares, is the ability to track each client’s journey including skin goals, treatment history, preferences, and even personal notes shared during visits. This allows the team to anticipate needs, minimize wait times, and create a truly customized experience at every visit.
“Technology opens the door to real connection,” says Renth. “It allows us to communicate clearly, send reminders, follow up with intention, and even send a simple ‘thank you for coming in.’ Those small moments matter.”
She adds that having access to thoughtful client insights helps her build relationships before clients even arrive. “By the time they walk through our doors, I already know a bit about who they are and what they’re hoping to achieve. That familiarity builds trust instantly.”
The feature highlights how modern personalization isn’t about automation alone, it’s about using technology to support human connection, clarity, and care.
skinBe Med Spa is an exclusive WOW experience specializing in anti-aging and wellness services through the power of aesthetic injections, a one-of-a-kind dripBar, offering IV Nutritional Therapy and their Body by Be® services including body contouring, weight loss sexual wellness, and laser hair removal options. skinBe’s mission is to provide cutting edge customized solutions to help clients look and feel their best from the inside-out. There are many advantages to using these services to help prevent, restore and refresh allowing you to feel vibrant, energized and youthful; and ultimately becoming your best self. The staff at skinBe Med Spa bring years of experience, knowledge, passion and advanced techniques to get you results. For additional information, contact skinBe Med Spa at 636.778.7200 or visit our website skinbemedspa.com.
skinBe launched its national franchise campaign to answer growing consumer demands for their services and experience offerings. For franchise development information, including available areas, visit www.skinbemedspa.com or email franchising@skinbemedspa.com.
