– Michael Bruggeman, Director of First Impressions at skinBe Med Spa, on Cultivating an Empathy-Driven Culture for Exceptional Service –
May 7, 2025 – Michael Bruggeman, Director of First Impressions at skinBe Med Spa, was recently featured in CustomerRelations.io’s latest expert Q&A article, “6 Ways to Motivate Teams for Exceptional Service,” which gathers top insights on inspiring team culture and delivering standout customer experiences.
In his feature, Michael offers a behind-the-scenes look at what makes skinBe’s service model so special—from intentional client touchpoints to the internal culture that fuels consistency and care. At skinBe Med Spa, creating a WOW experience starts the moment a client walks through the door—and Michael is often the first face they see.
“From the moment someone walks in, they’re greeted with warmth, recognition, and a wow experience. As Director of First Impressions, I don’t just welcome clients; I listen, educate, and make every visit feel meaningful. We want to be their happy place, and most clients say just that,” Michael shares.
The piece highlights skinBe’s unique service rituals, including its daily BeHive meetings, where the team sets intentions, plans for each client’s visit, and cultivates shared accountability. Michael also shines a light on skinBe Spotlight, the spa’s peer-recognition program that encourages staff to celebrate one another for showing up with heart, consistency, and impact.
Michael’s perspective illustrates how skinBe’s commitment to empathy, inclusion, and internal culture directly translates into exceptional customer service—something that sets the brand apart in the wellness and aesthetics space.
🔗 Read the full article on CustomerRelations.io
skinBe Med Spa is an exclusive WOW experience specializing in anti-aging and wellness services through the power of aesthetic injections, a one-of-a-kind dripBar, offering IV Nutritional Therapy and their Body by Be® services including body contouring, weight loss sexual wellness, and laser hair removal options. skinBe’s mission is to provide cutting edge customized solutions to help clients look and feel their best from the inside-out. There are many advantages to using these services to help prevent, restore and refresh allowing you to feel vibrant, energized and youthful; and ultimately becoming your best self. The staff at skinBe Med Spa bring years of experience, knowledge, passion and advanced techniques to get you results. For additional information, contact skinBe Med Spa at 636.778.7200 or visit our website skinbemedspa.com.
skinBe launched its national franchise campaign to answer growing consumer demands for their services and experience offerings. For franchise development information, including available areas, visit www.skinbemedspa.com or email franchising@skinbemedspa.com.