Stop Running from Hydration!

We all know that the human body is made up of 60% water.  That’s A LOT!  Think about that for a second...all of the complicated machinery and processes that make up the human body, water accounts for 60% of that.  This seemingly simple substance is essential to almost all body functions and processes.  Water metabolizes and transports proteins and carbohydrates in our bloodstream, regulates our body temperature through sweating and respiration, and aids in detoxification by flushing waste and toxins from our body.  Water is the basic building block of every living thing and the scary fact is that most people are chronically dehydrated; that is before heat, physical activity, and recovery requirements.  



The effects of dehydration on athletic performance and recovery were evident at the 2016 Los Angeles Olympic Marathon Trials, when more than one top level athletes fell victim and required medical attention including IV re-hydration therapy.  While oral hydration is important, during times of physical stress or exercise, this may be insufficient.  For example, when running long distances, your body has a brilliant way of sending extra blood flow to muscles and vital organs, this is called the “fight or flight response” (we used to have to run from bears and other scary things).  One non-vital organ is the gut, as many of us have experienced digestive issues during a race.  This GI upset is a direct result of the reduced blood flow to that body system.  Moral of the story, if you can’t digest it, you can’t use it.


skinBe IV Nutritional Therapy is a hydration sensation!  Runners, weight lifters, and athletes of any level will benefit from our one-of-a-kind dripBar.  The skinBe Dominate Cocktail Drip will increase endurance, performance and recovery.  


It’s time to dominate and BE YOU!

Beth Donaldson