“True leadership isn’t about control, it’s about cultivation.” Beth Donaldson, Founder and CEO of skinBe Med Spa, shares how clarity, trust, and empowerment shape the culture behind one of the Midwest’s fastest-growing wellness brands.
November 10, 2025, Beth Donaldson, Founder and CEO of skinBe Med Spa, was recently featured in CEO Weekly’s article “Empowering Employees: 19 Successful Strategies for Self-Driven Growth.” The feature highlights innovative leadership approaches from top executives redefining employee development and team culture across industries.
In her contribution titled “Create Ecosystems Where Trust Meets Clarity,” Donaldson draws on her 20-plus years of leadership in aesthetics and wellness to share how fostering alignment and autonomy fuels both professional and personal growth within her team.
“People don’t just take ownership when they’re told to, they take ownership when they’re trusted to,” says Donaldson. “My role as a leader is to create an ecosystem where that trust, alignment, and accountability can thrive.”
Donaldson outlines how skinBe’s culture empowers employees to lead with purpose through structure, mentorship, and measurable impact. Each team member at skinBe has a “lane to lead,” setting and tracking monthly goals tied directly to the company’s core values, LEADERS: Level Up, Excellence, Achieve, Diversity, Empathy, Relationships, and Strength.
“When someone knows their voice matters, they show up differently, more confident, creative, and invested in results,” she explains. “Empowered employees don’t just execute; they innovate.”
The full feature highlights 19 real-world strategies from business leaders committed to transforming traditional top-down management into self-driven growth cultures.
skinBe Med Spa is an exclusive WOW experience specializing in anti-aging and wellness services through the power of aesthetic injections, a one-of-a-kind dripBar, offering IV Nutritional Therapy and their Body by Be® services including body contouring, weight loss sexual wellness, and laser hair removal options. skinBe’s mission is to provide cutting edge customized solutions to help clients look and feel their best from the inside-out. There are many advantages to using these services to help prevent, restore and refresh allowing you to feel vibrant, energized and youthful; and ultimately becoming your best self. The staff at skinBe Med Spa bring years of experience, knowledge, passion and advanced techniques to get you results. For additional information, contact skinBe Med Spa at 636.778.7200 or visit our website skinbemedspa.com.
skinBe launched its national franchise campaign to answer growing consumer demands for their services and experience offerings. For franchise development information, including available areas, visit www.skinbemedspa.com or email franchising@skinbemedspa.com.